Great Site for Analytics Junkies

Posted on Monday, 23 February 2009 by Bronwen

As part of my endless and ongoing quest for solutions to SEO problems for clients and friends, I have been doing additional research lately regarding website analytic tools. (In English that translates to spending hours online reading marketing babble about software designed to help me analyze web server logs, and when that fails the process escalates to trading e-mails and phone calls with sale reps and tech support trying to get usable answers to seemingly simple questions.)

In the midst of my million-mile (virtual) march, I discovered a reference site and source that I had to share. Continue reading →

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Intro to HTML

Posted on Sunday, 15 February 2009 by Bronwen

HTML is the language that makes the World Wide Web (WWW) work, and since its invention in 1990 it has revolutionized communication around the globe. But what exactly is HTML? How is it used? And do I have to be a programmer to use it?

Answers to these questions and more will be covered in this introductory class.

Prerequisites: Basic keyboarding skills. Working knowledge of Windows and basic file management.

Recommended:  Computer Basics and Intro to the Internet.

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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Microsoft Word

Posted on Sunday, 15 February 2009 by Bronwen

If you are returning to the work force or considering a job change, knowing how to use Microsoft’s Office Suite is crucial! This class will get you rolling with Microsoft’s popular word processing program, MS Word, and give you a good foundation for other programs in the Office Suite. Includes: Windows and Office shortcuts, hot-keys, and tips to turn you into a “power-user”.

Prerequisites: Basic keyboarding skills. Working knowledge of Windows and basic file management.

Recommended:  Computer Basics

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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Computer Basics

Posted on Sunday, 15 February 2009 by Bronwen

Make Friends with your Computer

Do you have trouble finding the “any key”? This class is for those who don’t know much about computers but want to learn more. You will learn the most basic skills needed to operate a computer. Topics covered include: Using a mouse; knowing certain terminology like Desktop, Icons, Menu, Taskbar, Toolbar, etc. You’ll learn to open programs, save documents, and maneuver your way through the Windows environment. This is a good introduction to other computer classes offered through our program.

Prerequisites: None. Basic keyboarding skills very helpful!

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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Microsoft Outlook

Posted on Sunday, 15 February 2009 by Bronwen

If you are returning to the work force or considering a job change, knowing how to use Microsoft’s Office Suite is crucial!

This class will get you rolling with Microsoft’s personal information management program, MS Outlook, and give you a good foundation for other programs in the Office Suite. Includes: Windows and Office shortcuts, hot-keys, and tips to turn you into a “power-user”.

Prerequisites: Basic keyboarding skills. Working knowledge of Windows and basic file management.

Recommended:  Computer Basics.

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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Power Surfing on the Web

Posted on Sunday, 15 February 2009 by Bronwen

Search Engine Tips, Tricks and Traps

Some people have called the World Wide Web a huge digital library. But when there are billions of sites and pages out there, how do you find what you’re looking for? This class will focus specifically on advanced search engine tricks, introducing you to different search tools and teaching you how to get the most out of your searches.

Prerequisites: Basic keyboarding skills. Working knowledge of Windows and basic file management.

Recommended:  Computer Basics and Intro to the Internet.

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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E-Mail Mastery

Posted on Sunday, 15 February 2009 by Bronwen

Everything You Wanted to Know About E-Mail But Were Afraid to Ask!

E-mail is the #1 feature used on the Internet. It is used more than the web, more than chat rooms, and more than iTunes. But what exactly is e-mail? This class will focus specifically on mastering e-mail, covering its evolution from plain text messages, exploring advanced techniques, sending and saving attachments, and teaching you how to keep yourself safe from scammers and spammers.

Prerequisites: Basic keyboarding skills. Working knowledge of Windows and basic file management.

Recommended:  Computer Basics and Intro to the Internet.

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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Intro to the Internet

Posted on Sunday, 15 February 2009 by Bronwen

The Internet is being used for more activities every day, from online banking to college courses. This class will explain what the Internet is and how you can use it. Topics include: deciphering domain names, using search engines, practicing “safe surf”, e-mail fundamentals.

Prerequisites: Basic keyboarding skills. Working knowledge of Windows and basic file management.

Recommended:  Computer Basics.

For more info about this class, or to register online, go to:
http://www.glendale.edu/cse/

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SEO 101: Use Your HEAD, Part IV: Meta Keywords

Posted on Monday, 2 February 2009 by Bronwen

In the strange and confusing world of META tags, there are two that every online marketer knows about, even if what they think they know is wrong. The two tags in question are:

  1. Meta Keywords, and
  2. Meta Description.

Over the years these two tags have been used and abused, and to this day the amount of bad advice I see regarding their use is astounding! The problem is that unlike other tags that may be ignored if used improperly, your ignorance or misunderstanding of these two tags can have serious consequences to your positioning within search engines.  Continue reading →

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SEO 101: Use Your HEAD, Part III: Meta Tags and HTTP

Posted on Friday, 30 January 2009 by Bronwen

Sorry for the delay on this installment. Things got kinda busy after New Years…  ;-)

Last time around we established that META tags are how we add extra, non-essential information to web pages. This extra information is called metadata, and while it can be useful, adding metadata is to your web pages is not mandatory. All metadata does is supplement the necessary information contained in digital files.

When used on the Web, this extra information is sometimes used by the end-user’s web browser. Other times it will be used by search engines, and still other times it will be used by third-party programs. Let’s take a look at the kinds of META tags you can use, and how each kind is built.  Continue reading →

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